Monday, 5 January 2015

Sony hack and the Guardians of peace

Timeline of events:

October 2013- Initial casting took place which saw Seth Rogen and James Franco star in "The Interview"

November 2013- First pictures of the interview were released.

June 11 2014- First trailer released.

June 20 2014- Officials from North Korea label the film as a symbol of "desperation". But an unofficial spokesperson for Kim-Jong Un said he will probably watch it anyway.

June 25 2014- North Korea steps up there reaction, promising a "merciless response" and warning the US Government that failing to stop the film would lead to an "act of war".

Seth Rogen responds to this twitter the same day.

July 10 2014-  North Korea complains to the UN about The Interview. In a letter to Ban Ki-moon, UN ambassador Ja Song Nam writes: 
To allow the production and distribution of such a film on the assassination of an incumbent head of a sovereign state should be regarded as the most undisguised sponsoring of terrorism as well as an act of war. The United States authorities should take immediate and appropriate actions to ban the production and distribution of the aforementioned film; otherwise, it will be fully responsible for encouraging and sponsoring terrorism.

August 14 2014-  Sony say that may remove a scene in which Kim Jong-un’s face is shown melting off in the wake of North Korean complaints. They will also digitally alter thousands of military buttons shown in the film that are accurate copies of those worn by real North Korean soldiers. The buttons reportedly honour Kim and his late father Kim Jong-il, and their depiction would be seen as blasphemy by the regime in Pyongyang.

October 17 2014- Seth Rogen claims that Kim Jong Un’s 40-day absence act is a promotional stunt for his new film.

November 24 2014- Sources within Sony report that they have been hacked and blackmailed by a group leaving the message:
Hacked by #GOP. Warning: We’ve already warned you, and this is just the beginning. We have obtained all your internal data including secrets and top secrets.

November 27 2014- Seth Rogen invites fans to “get baked” with him at a Colorado (where marijuana is legal) screening of The Interview on 8 December

December 1 2014-  Key Sony Christmas and awards titles such as Fury, Mr Turner and Annie released online by hackers.
 Suspicions rise that North Korea may be behind the attack, though some analysts remain sceptical.

December 2 2014- FBI begins investigations into North Korean involvement in the hack.

December 3 2014-  The Guardians of Peace group appear to have used the infrastructure of Sony’s PlayStation Network to spread a huge amount of stolen Sony Pictures’ data.

December 4 2014- North Korea denies involvement in the hack.
 Seth Rogen and James Franco’s fees for the film revealed in leaked email.

December 5 2014-  Journalists begin sifting the leaked emails and documents, finding 47,000 social security numbers, credit card and passport details.

December 6 2014- Fusion reveals striking pay discrepancies between Sony employees of different genders and ethnicities.

December 8 2014-  North Korea says Sony cyber-attack may be “righteous” work of its supporters but denies any direct responsibility.

December 9 2014- Guardians of Peace issue message demanding Sony pull The Interview:
Stop immediately showing the movie of terrorism which can break the regional peace and cause the War.
 Ex-employees of Sony begin expressing frustration at apparent lack of communication from the studio.
December 10 2014- Defamer uncovers embarrassing emails between Sony co-chair Amy Pascal and producer Scott Rudin, charting the breakdown of their professional relationship, and discussing Angelina Jolie, David Fincher and Adam Driver. 
 The Wall Street Journal uncovers communications between Sony and Marvel discussing a Spider-Man crossover and speaking disparagingly about Spider-Man star Andrew Garfield.
 FBI expresses scepticism about North Korea link.

December 11 2014-  Low-key Los Angeles premiere of The Interview proceeds as planned, but with scaled back media opportunities.
 FBI says that leak would have challenged government data.
 Scott Rudin and Amy Pascal apologise for insensitive emails about Barack Obama.

December 12
• Embargo lifts on reviews of The Interview. Film wins warm if not ecstatic notices, with critics noting that Kim Jong-un is portrayed in a surprisingly positive light.
• Confirmation comes through that Japanese CEO of Sony persuaded Seth Rogen to tone down Kim Jong-un death scene.
• Pay, budget and plot details concerning new James Bond film revealed.
• Guardians of Peace threaten to leak other studios’ data.

December 13
• Leaked email reveals surprising discrepancies in pay packets for male and female stars, including Jennifer Lawrence.

14 December
Daniel Craig at the Spectre launch at Pinewood.
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 Daniel Craig at the Spectre launch at Pinewood. Photograph: Ian West/PA
• Draft script for new Bond film, Spectre, leaked.
• Sony orders news outlets to stop reporting using the stolen data.

15 December
• Aaron Sorkin attacks news outlets such as New York Post, the Daily Beast and the Huffington Post for reporting on information stolen in the hack, calling them more “morally treasonous” than hackers themselves.
• Brad Pitt joins backlash, saying that conversations should remain private and news organisations shouldn’t collude with terrorists in disseminating them. 
• Seth Rogen gives an interview to Howard Stern saying that media organisations are directly profiting from stolen information.

16 December
• Guardians of Peace warn audiences cinemas screening The Interview may be subject to 9/11 style attack
• Two former Sony employees launch class-action suit against studio claiming they were negligent in guarding their networks.
• New York premiere of The Interview – scheduled for 18 December – cancelled. 
• James Franco and Seth Rogen cancel planned promotional appearances. 
• Carmike Cinemas first chain to cancel all screenings of the film.
• Department of Homeland Security dismisses “active” threat.

Sony HQ in Tokyo.
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 Sony HQ in Tokyo. Photograph: Eugene Hoshiko/AP

17 December
• Rival studios express disquiet over knock-on effect for Christmas box office of threat by Guardians of Peace.
• Stocks fall in major cinema chains, who begin cancelling screenings of The Interview, following Sony’s message that the decision on whether to do so rests with them.
• Sony announces that it is to cancel theatrical release of The Interview but insiders tell Variety is is considering a premium Video on Demand release.
• Reddit bans users for sharing hacked Sony documents.

18 December
• FBI announces that it is set to connect North Korea to the Sony hack after all.
• Sony cancels DVD and VOD release of the film as well as theatrical.
• Obama calls for calm amid fresh threats of terrorism.
• Some cinema chains declare that they will screen Team America: World Police – which baits Kim Jong-il – rather than The Interview.
• George Clooney attacks media and other studios for not supporting Sony.

19 December
• FBI concludes North Korea responsible for hack.
• Obama says Sony made a mistake in pulling movie.
• Sony CEO denies that they made a mistake.
• North Korea proposes joint inquiry into hack with US

20 December
What crisis? PR guru Judy Smith
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 What crisis? PR guru Judy Smith Photograph: The Washington Post/The Washington Post/Getty Images
• Sony hires spin doctor Judy Smith to help manage fallout.
• US says may put North Korea back on state terror list after Sony ‘cybervandalism’ by Obama says hack was not an act of war.
• US seeks China’s help in attack

21 December
• North Korea says it has evidence US government deeply involved in making of The Interview and threatens entire country in retaliation for any ‘proportional response’ 
• Cinema chains hit back at Sony, saying they wanted release delayed not cancelled
• Republican National Committee urges cinemas to screen The Interview and party supporters to buy tickets
• Mike Myers’s Dr Evil comments on Saturday Night Live

22 December
• Sony Japan to take greater control of company
• YouGov poll suggests the scandal has damaged the Sony brand
• Sony threatens Twitter with legal action for publishing email leaks
• George RR Martin offers to screen The Interview at his own cinema
• Rumours that US is behind mysterious shutdown of North Korean internet access

23 December
• Sony approves limited US release of The Interview on Christmas Day
• North Korean internet resumes

24 December
US president Barack Obama
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 US president Barack Obama Photograph: Susan Walsh/AP
• White House approves of the decision to screen both in cinemas and online.
• Cinema owners express anger at Sony U-turn.
• Studios and talent agencies say they never received George Clooney’s petition.
• Sony announces it will stream The Interview online from 10am PST, 1pm ET: $6 to rent, $15 to own through YouTube Movies, Google Play, Xbox Videos, and a dedicated website SeeTheInterview.com.
• The Guardian liveblogs online premiere.

25 December
• Film releases theatrically in the US.

28 December
Interview here ... the iTunes store
 Interview here ... the iTunes store Photograph: NetPhotos/Alamy
iTunes store among streaming sites that offers The Interview online.
29 December
Online sales reach $18m.
30 December
Researchers claim former Sony employees could be responsible for the hack.
31 December
South Korean activist vows to float balloons carrying copies of The Interview into North Korea.

Technology:
The Interview caused major technology issues after threats to even release film caused Sony to be hacked as a company, allegedly by North Korea to make a statement to the world. If technology was not as advanced it would not be available to cause the global disruption that it did and for days it was a major news story in current affairs. However, thanks to technology this issue was resolved as Sony released the movie straight onto online streaming sites such as iTunes so people were able to watch the film in their own home without threats of being bombed to watch it in a cinema.

Production: 
Production for the film begin instantly once the cast were decided and sets were confirmed etc. Trailers were released six months before the film was distributed to give viewers an insight into what the future may hold for this upcoming film. The early trailers caused huge conflict between America and North Korea which involved both presidents to be involved. As the film was about to release into cinemas, North Korea threatened to bomb any cinemas screening the film which worried off most movie goers.

Distribution:
The film was originally to be distributed as standard with it first being screened in cinemas and then onto formats such as DVD, Blu-Ray and iTunes etc. However, due to threats from North Korea, the film was published online straight away for free viewing. By doing this Sony lost a considerable amount of money and potential revenue.

Exhibition:
Despite early concerns, the film was screened in many independent cinemas across the US. The film was also shown online for free download which became one of the first movies of al time to be legally screened for online showing in such a mass quantity. This caused a huge loss in box office figures.
 


Monday, 24 November 2014

Essay Plans and Practice: Section B

Explain the task:

The task asks me to show my knowledge and understanding that is shown via case study material. Case studies are required in any of the following ideas; my ability to illustrate production patterns, distribution, exhibition and my personal experiences as a consumer.

I must be able to talk about my 2 case studies:
1) Avengers Assemble
2) The Woman In Black

The Set Question:

  • Cross media Convergence /synergy
  • Marketing 'products'
  • Success and failure of marketing strategy
  • Promotional strategy sell to an audience
  • Cross media/ marketing   
  • Technology has changed
  • Media ownership- who owns who
Definitions-

Cross media convergence is the term that means everything on one device such as; Mobile Phone, camera, games console etc....
Synergy- Where two or more things work together to increase its quality. Examples of this are the film, TV programmes, soundtrack, computer games, toys, promotional merchandise and magazine articles.

Globalisation: Making the world one market place. The internet would have no national boundaries.

Cross Media Convergence examples:
E-mail, pager, internet browser, dvd player, music player,video camera,camera,hard drive disc,game console,store,mobile telephone 

Question Example:
How has media convergence and synergy played a part in the media area you have studied?


Task:
Show understanding of P.D.E.A

Set Question:
Media Convergence Synergy


Set Answer: 
Always INSTITUTION in control, selling more efficiently. Always AUDIENCE more access, more convenience more 'involvement' with product. 


Practice Essay:

In my essay I shall be writing about the way in which both The Avengers and The Woman In Black use Convergence and Synergy to help both advertise and publicise their films. The companies in which made these films are Marvel Comics and Cross Creek productions respectively. Both of these films were released in 2012.

Media convergence is the collective term for being able to do many functions on one device. Examples of this are a device that has a camera, Dvd player, games console, telephone, e-mail checker etc. An iPhone is a classic example of one of these devices. Synergy is where two or more products/devices work together to make the quality of a certain product better. Film companies would releases things such as merchandise, the film and a video game at the same time as it gives you more merchandise to sell and cross advertising so that one product would sell the other.  

Avengers is a classic comic idea made by marvel however is owned by Disney. This film gives you the impression that this has been purposefully done as it feels like 3 sequels rolled into 1 as it features Iron-Man, Captain America and Thor. It was exhibited and 3D and IMAX as well as regular 2D to give fans of these types of films more of a variety and more ways of income for the exhibition companies.

The avengers was distributed on a number of formats inclining; Sky box office, DVD, Blu Ray, Netflix and many more. This was purposefully done to give consumers a wide variety on how they wanted to watch their film. The Avengers made a lot of revenue just from its online streaming.

The Woman In Black was produced by a low key company in a comparison to The Avengers. It is based along the original novel as well television shows such as Downton Abbey which at the time was one of the most popular television shows in the world. It follows the idea of a period drama with a mixture of a horror to give you an interesting combinations. Adults will want to see it as a lot of them would have read the original novel. Teenagers will want to see it because it stars Daniel Radcliffe so teenagers will remember him from Harry Potter.

In order to increase its popularity, the film was purposefully made as a certificate 12 to give you an immediate impression that their film is too scary for people aged below 12 years old. If people slightly older than 12 realise its a 12, they will feel that they are able to show both an increased level of masculinity and testosterone to their younger friends and family.

The Woman In Black was also distributed on online streaming sites, Blu-Ray, DVD and many more ways. Like The Avengers, this has been purposefully done to give a wider range of audiences and markets a way in which to own this film. Whether its a digital copy or a disc copy, customers like a have variety in how to have ownership in films. The majority of popular films have this strategy or else their income would be dramatically lower than rival films.

The Woman In Black used synergy in their original trailer as it was first shown in the build up to the final Harry Potter as it gives fans of Harry Potter hope that they will still be able to see their favourite star (Daniel Radcliffe) in other films which show different depths of his acting.

Back in 2012, media convergence was not at the level that it is at today. There were problems with ownership from companies like Paramount who originally owned the production rights of The Avengers. There was also issues with companies such as Netflix, Amazon and Sky due to the fact they could not get rights to publicise other companies. It wasn't until this year that you could properly watch streaming companies like Netflix on your mobile devices as the problems with convergence wasn't properly issued when these films were first produced.






This car was donated to Robert Downey JR to Acura so that it could be used as a selling point and a term associated with